---
title: Best Practices in a Mexican Business Culture
description: navigate Mexico's business culture, doing open innovation projects with startups
image: https://blog.mtydigitalhub.com/hubfs/Biblioteca%20Digital/Thumbnails/best-practices-in-a-mexican-business-culture-tn.png
---

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# Best Practices in a Mexican Business Culture

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About our Tech Talk

In this session we will talk with Diego Alvarez who will share his experience as Senior Innovation Manager at The Coca Cola Company Mexico. Diego will share with us some tips on how to navigate Mexico's business culture, doing open innovation projects with startups, and what enterprises want to see when you pitch to them.

Part 2

 

Get to know our Speaker

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##### Diego Álvarez

Head of BizDev

Diego Alvarez is currently Head of BizDev for biind innovation which is a talent-as-a-service that brings together innovators across the globe to solve business challenges with micro-win solutions under a fast-paced, remote and virtual environment.

He is also currently Innovation Professor and Coordinator at CENTRO. Previously, he worked at The Coca-Cola Company as Senior Innovation Manager. Furthermore, Diego has intimate understanding of the Mexican business landscape and a specialization in fast-moving consumer goods (FMCG)

### Publicaciones relacionadas

[![el-futuro-de-fintech-en-méxico](https://blog.mtydigitalhub.com/hs-fs/hubfs/Biblioteca%20Digital/Thumbnails/el-futuro-de-fintech-en-mexico-tn.png?width=352&name=el-futuro-de-fintech-en-mexico-tn.png)](https://blog.mtydigitalhub.com/biblioteca-digital/el-futuro-de-fintech-en-méxico)

##### [El Futuro de Fintech en México](https://blog.mtydigitalhub.com/biblioteca-digital/el-futuro-de-fintech-en-méxico)

[![digitalizacion-de-tu-capital-humano](https://blog.mtydigitalhub.com/hs-fs/hubfs/Biblioteca%20Digital/Thumbnails/digitalizacion-de-tu-capital-humano-tn.png?width=352&name=digitalizacion-de-tu-capital-humano-tn.png)](https://blog.mtydigitalhub.com/biblioteca-digital/digitalizacion-de-tu-capital-humano)

##### [Digitalización de tu Capital Humano](https://blog.mtydigitalhub.com/biblioteca-digital/digitalizacion-de-tu-capital-humano)

[![futures-thinking](https://blog.mtydigitalhub.com/hs-fs/hubfs/Biblioteca%20Digital/Thumbnails/futures-thinking-tn.png?width=352&name=futures-thinking-tn.png)](https://blog.mtydigitalhub.com/biblioteca-digital/futures-thinking)

##### [Futures Thinking](https://blog.mtydigitalhub.com/biblioteca-digital/futures-thinking)

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