--- title: Customer (Driven) Development description: Customer (driven) Development que sigue Amazon para la creación y validación de nuevos productos y modelos de negocio, casos de éxito. image: https://blog.mtydigitalhub.com/hubfs/Biblioteca%20Digital/Thumbnails/customer-driven-%20development-tn.png --- [![Monterrey Digital Hub](https://blog.mtydigitalhub.com/hubfs/logo-mtydh.png)](https://blog.mtydigitalhub.com/biblioteca-digital) ![menu](https://f.hubspotusercontent40.net/hubfs/7479797/menu.png) ![close_24px](https://7479797.fs1.hubspotusercontent-na1.net/hubfs/7479797/close_24px.svg) [Contact us](https://mtydigitalhub.com/contact-us/) [consumidor](https://blog.mtydigitalhub.com/biblioteca-digital/tag/consumidor) [marketing y ventas](https://blog.mtydigitalhub.com/biblioteca-digital/tag/marketing-y-ventas) [innovación](https://blog.mtydigitalhub.com/biblioteca-digital/tag/innovación) # Customer (Driven) Development About our Tech Talk En esta sesión vamos a conocer el proceso de "Customer (driven) Development" que sigue Amazon para la creación y validación de nuevos productos y modelos de negocio. Platicaremos sobre sus lecciones aprendidas y algunos casos de éxito. April 8, 2021   Get to know our Speaker ![alex-santana-aws](https://blog.mtydigitalhub.com/hubfs/Biblioteca%20Digital/Speakers/alex-santana-aws.png) ##### Alex Santana Business Development Manager (Startups, VCs & Accelerators) at AWS Development Manager (Startups, VCs & Accelerators) As a VC & Startup BD Manager at AWS, He works discovering and engaging with the world's best and highest potential founders and technology startups, and helping them build great businesses in the cloud. His core competencies include innovation, venture financing, and venture capital, which he have developed and applied in his previous roles as a regional partnership manager, general manager, COO, and regional manager at various organizations and accelerators in Latin America. His mission is to transform the way the world operates by enabling startups and tech creators to leverage the power and potential of AWS. He have a passion for emerging markets, social impact, and technology, and He enjoys working with diverse and talented teams across the globe. ### Publicaciones relacionadas [![](https://blog.mtydigitalhub.com/hs-fs/hubfs/Biblioteca%20Digital/Thumbnails/business-analysis-como-una-gestion-efectiva-de-requerimientos-asegura-que-tu-proyecto-corra-de-manera-fluida.png?width=352&name=business-analysis-como-una-gestion-efectiva-de-requerimientos-asegura-que-tu-proyecto-corra-de-manera-fluida.png)](https://blog.mtydigitalhub.com/biblioteca-digital/business-analysis-como-una-gestion-efectiva-de-requerimientos-asegura-que-tu-proyecto-corra-de-manera-fluida) ##### [Business Analysis: Cómo una gestión efectiva de requerimientos asegura que tu proyecto corra de manera fluida](https://blog.mtydigitalhub.com/biblioteca-digital/business-analysis-como-una-gestion-efectiva-de-requerimientos-asegura-que-tu-proyecto-corra-de-manera-fluida) [![la-ultima-milla-en-la-analitica-de-datos-como-establecer-un-modelo-de-generacion-de-valor-recurrente-para-el-negocio](https://blog.mtydigitalhub.com/hs-fs/hubfs/Biblioteca%20Digital/Thumbnails/la-ultima-milla-en-la-analitica-de-datos-como-establecer-un-modelo-de-generacion-de-valor-recurrente-para-el-negocio-tn.png?width=352&name=la-ultima-milla-en-la-analitica-de-datos-como-establecer-un-modelo-de-generacion-de-valor-recurrente-para-el-negocio-tn.png)](https://blog.mtydigitalhub.com/biblioteca-digital/la-ultima-milla-en-la-analitica-de-datos-como-establecer-un-modelo-de-generacion-de-valor-recurrente-para-el-negocio) ##### [La “última milla” en la analítica de datos: Cómo establecer un modelo de generación de valor recurrente para el negocio](https://blog.mtydigitalhub.com/biblioteca-digital/la-ultima-milla-en-la-analitica-de-datos-como-establecer-un-modelo-de-generacion-de-valor-recurrente-para-el-negocio) [![](https://blog.mtydigitalhub.com/hs-fs/hubfs/Biblioteca%20Digital/Thumbnails/como-co-crear-una-organizacion-ambidiestra.png?width=352&name=como-co-crear-una-organizacion-ambidiestra.png)](https://blog.mtydigitalhub.com/biblioteca-digital/como-co-crear-una-organizacion-ambidiestra) ##### [¿Cómo co-crear una Organización Ambidiestra?](https://blog.mtydigitalhub.com/biblioteca-digital/como-co-crear-una-organizacion-ambidiestra) [![logo-3-mtydh](https://blog.mtydigitalhub.com/hubfs/logo-3-mtydh.png)](https://mtydigitalhub.com/) Copyright © Monterrey Digital Hub, 2024 [Privacy Policy |](https://mtydigitalhub.com/privacy-policy/) [Terms & Condition](https://mtydigitalhub.com/terms-conditions/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mty Digital Hub", "url" : "https://blog.mtydigitalhub.com/biblioteca-digital/author/mty-digital-hub" }, "dateModified" : "2023-09-20T23:41:09.876Z", "datePublished" : "2023-09-05T18:47:54.000Z", "headline" : "Customer (Driven) Development", "image" : [ "https://blog.mtydigitalhub.com/hubfs/Biblioteca%20Digital/Thumbnails/customer-driven-%20development-tn.png" ], "mainEntityOfPage" : { "@id" : "https://blog.mtydigitalhub.com/biblioteca-digital/customer-driven-development", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.mtydigitalhub.com/hubfs/assets-templates/img/logos/digitalhub-logo.png" }, "name" : "Monterrey Digital Hub S. de R.L. de C.V." } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://5156579.fs1.hubspotusercontent-na1.net/hubfs/5156579/Biblioteca%20Digital/Videos/customer-driven-development.mp4", "dateModified" : "2023-09-05T18:44:57.326Z", "duration" : "PT46M31S", "height" : 1080, "name" : "customer-driven-development", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/133423140761?portalId=5156579&size=medium", "uploadDate" : "2023-09-05T18:25:42.210Z", "width" : 1920 } ```